I’m not sure how long this brand has been on net-a-porter, but it recently caught my eye (thanks to its luxe and extensive knitwear collection that had me wanting to buy everything), and I’ve loved adding their pieces to my wish list.


Founded in 1999 by Andrea Karg, Allude, is a Munich based luxury knitwear design house that focuses on creating comfortable but oh so chic pieces, primarily from cashmere, that though basics are nothing basic. These classic items, including sweaters, coats, trousers and more, are the perfect foundation for any luxury wardrobe.


Since its inception, the brand has only gone from strength to strength with loyal customers coming from all over the world.


Allude is definitely a brand that I’ll continue to look out for on net-a-porter as well as in other places, and that I hope to be shopping from very soon. For more information on Allude, you can check out their site here.




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